# Opta Content Agency

> Expand your brand’s reach and relevance with authentic sports creative, multi-language news and data-driven stories for every tournament, league, and player.

### Opta Content Agency

## Creative sports content that turns casual fans into superfans across screens, sponsorships, podcasts, and more

Tell us your goals, and we’ll craft the right sports content to engage more fans, for longer.

**Videos for streaming channels**

Fresh sports news, interviews, and bespoke content that attracts viewers and drives views for TV, FAST TV, streamers, and publishers.

**HIGHLIGHTS | PRESS CONFERENCES | PLAYER INTERVIEWS | DATA-INFUSED VIDEOS**

**Data-led features**

Bespoke articles, studio shows, quizzes, player interview questions, and content that sparks interest and interaction on TV, radio, podcasts, and social.

**BESPOKE DATA COLLECTION | DATA ANALYSIS & VISUALISATION | STORYLINE DEVELOPMENT**

**Brand Campaign Support**

Custom graphics, data, social content, insights, milestones, and unique stories to create memorable brand campaigns in print, digital, social, OOH, and more.

**CUSTOM GFX | OPTA DATA | IDEATION | OPTA INSIGHTS**

**Captivating tournament content**

SEO-optimised game and player news, previews, recaps, and analysis to inform fans and bettors on any platform, in any language.

**Searchable data archive | Live GAME data dashboards | Graphics Creator TOOLS | AI tools**

## Data-led Features

## Content for Streaming Channels

## Brand Campaign Support

## Captivating Tournament Content

### Opta Content Agency

## A sports content agency like no other

For decades, our expert sports journalists, creators, and statisticians have helped the biggest names in sport engage and grow their audiences with data-driven insights, compelling storytelling, and cutting-edge content. Now, the Opta Content Agency brings this expertise together in one powerful service.

Whether you’re looking for high-quality video and editorial, captivating tournament coverage, unique player interviews, or dynamic content for a 24/7 sports news channel, we’ve got you covered. Need brand campaign support, studio and podcast production, or graphic design work? We do that too.

From in-depth data research to custom creative assets for commercial partners, our tailored solutions help teams, leagues, brands, agencies, and betting companies engage fans in more meaningful ways – whether you’re a global league or sponsor, a national broadcaster, or a local publisher looking to stand out. No matter your size, we help you grow your audience, strengthen connections with fans, and achieve your goals.

## Case Study – Tier 1 Sportsbook

### Elevating Betano’s Euro 2024 and Copa America sponsorships with bespoke editorial and video content

**THE BRIEF / CLIENT CHALLENGE**  
Betano (Kaizen Gaming) wanted to maximise their Euro 2024 and Copa América title sponsorships. The Opta Content Agency content team developed a bespoke plan to engage Betano’s sports betting audiences with pre-tournament and in-tournament sports content tailored to each of their 14 unique markets.

**OUR RESPONSE**  
Localised video and written editorial for both tournaments and 14 unique countries, resulting in 1,500+ bespoke SEO-optimised articles and 700+ videos delivered and published over an 8-week period.

**THE RESULTS**  
Increased brand visibility and search engine position in 17 key markets. The sports content also helped attract new Betano customers and first-time-deposit conversion rates were higher for new players attracted during the period who consumed the sports content versus those who did not. The ground-breaking campaign has been nominated for both the [Sports Technology Awards](https://www.sportstechgroup.org/sports-technology-awards/shortlist/) and the [Sports Journalism Awards](https://www.sportsjournalists.co.uk/awards-news/writing-section-shortlists-categories-sja-british-sports-journalism-awards-2024/).

Get in touch today to find out how we can help you tell richer stories about every game and player, so you matter more to a bigger audience.

## Why is sports content so important in 2025?

### “The undeniable power of sports stories in driving viewership and engagement is reshaping the sports entertainment landscape” PwC Sports Industry Outlook 2024

### RESULTING IN A MAJOR SHIFT…

### “Brands are now buying content and digital inventory as part of sponsorship deals”  
SportsPro ‘The Media Evolution’ 2024

### What Magic Could We Create With You?

## **Looking for inspiration for your next sponsorship activation idea?**  
You’re in the right place.  
Swipe through our interactive presentation and explore more than 25 Opta-supported marketing activations, including what made sports audiences pay attention.

### Confidently activate any sports event through content.

Get in touch to discuss how Opta can elevate your content strategy.