Turn fan passion into action

We help global brands reach fans

Turn Sports Fans Into Customers

For decades Opta Data has helped rights holders, clubs, sponsors and marketing agencies engage sports audiences and deepen connections to the beautiful game. We understand what makes fans tick and have data for any kind of activation you could imagine.

Today’s sports fans are passionate, their understanding of the numbers behind their favourite players and team’s performance is high and is something they actively seek. The emergence of this new fan presents an exciting opportunity for brands to authentically entertain these audiences.

Turn Sports Fans Into Customers With Opta Data (01:05)

Free Guide: Attract more sponsors during your off season

Featuring brands like FC Barcelona, Mastercard, Asahi, TikTok and more.

Find out how some of the world’s biggest brands use Opta data to authentically connect with sports fans and find magic in the detail of sport.

Download the Guide now

Sports Content Experiences Which Drive Activations

Data-Powered Content Through Bespoke Editorial Services

Our team of editorial experts can help craft content designed for sports fans using our live and historical data. Whether through ready-made facts or bespoke long-form content, our editorial team can help you deliver your brand message to a global sporting audience.

Engage & Monetise Audiences Through Video

Stats Perform News’ video offering covers the biggest stories, essential highlights, key press conference and best viral clips from the world of sport. These outputs can be branded to fit your look and feel, helping you increase your relevance among sports fans through quality, engaging content.

Use Data to Tell Unique Stories

Data is a powerful storytelling mechanism which leading global brands are translating into campaigns which drive activation and build brand affinity. Take a look at how we’ve worked with some of the world’s leading brands.

Create Data-Driven Images In Record Time

Produce data-rich graphics with our easy to use, infographic design platform with high-quality images, headshots and designs in just seconds. Opta Graphics has over 50 pre-designed templates and can be used for any sport.

The Only Globally Trusted Sports Data Brand

Opta’s brand is recognised and trusted across the globe. It is known as independent, consistent and accurate by coaches, players, journalists, broadcasters, brands and sports apps – and most importantly, by fans, in every corner of the earth.

As well as helping the best in sport create magic, we also create our own. Our global social media accounts are followed by millions of sports fans and the analysis and research we publish on the Opta Analyst, our own fan-facing site, is regularly cited across global sports media and broadcasters.

CHECK OUT THE OPTA ANALYST

Are you ready for FIFA World Cup 2026?

Get inspiration for your 2026 World Cup activations. Here’s 30 examples of how Opta and OptaAI powered magical fan experiences at the Euros and Copa América 2024.

VIEW all CASE STUDIES here

Are You Ready To Build Magic With Us?

Get in touch today to find out how we can work together to grow audiences, talk to them more, increase and open up revenue streams and achieve on-field success.

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