Artificial Intelligence in sport

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Artificial Intelligence in sport

Our AI Capabilities Mean We Create Products And Insights That Others Cannot

Deep AI Integration To Drive Innovation

Stats Perform’s unique combination of market-leading AI capabilities, alongside the vast amounts of data in our Opta database, positions us uniquely for sports’ high volume, highly personalised, real-time future.

As the needs of the modern sports teams and fans shifts, we’re pioneering advancements in machine learning, computer vision, and predictive analytics to truly transform the fan experience.

02:57 An Introduction to Opta Vision for 2025
32:24 The Now and Future of Sports Content
02:11 How the Orlando Magic Prepare for the NBA Draft With Autostats
Play What is Opta Vision?
What is Opta Vision? (02:57)
Play The Now and Future of Sports Content
The Now and Future of Sports Content (32:24)
Play How the Orlando Magic Prepare for the NBA Draft With Autostats
How the Orlando Magic Prepare for the NBA Draft With Autostats (02:11)

Use Cases

How our AI technologies are already being applied in the world of sport

Automating Content

Achieving the breadth and depth of coverage necessary to satisfy fans’ needs has been near impossible in recent years. Our content creation and automation tools for all channels including digital and social media, remove the heavy lifting and help scale your content output.

Measuring Player Performance

Whether it’s identifying talent, informing game strategies, optimising training or influencing long-term strategic decisions. Through the application of our most advanced AI-enriched team and player statistics, predictive analytics, wearables and software – we’re helping clubs to win trophies.

Making Recommendations

With sports content available at such volume, enabling a fan to cut through the noise and find the content right for them can give you that edge. Our predictive models allow you to curate options and help fans them with their own decision-making.

Surfacing New Stories

There’s magic in the detail of sport, magic that builds stories. We’re bringing storytelling in sport to the next level, going past historical data and derived metrics to a new era of enriched, predictive models which illuminate the game in new ways.

Applied AI to Win Fans and Trophies

Our applications of AI help the sports industry to win audience, revenues and trophies.

AI In Fan Engagement

From the first broadcast-based player tracking solution to automated match previews and player bios, find out how we’re transforming fan engagement through our AI tools.

AI In Team Performance

Through machine learning algorithms, capturing player movements through tracking systems and applying all that data to win on the field, we’re transforming Performance analysis, player recruitment and long-term strategic planning.

AI In Sports Betting

Engaging, Personalised Fantasy Recaps, and sharper predictive data, available live are just two of the ways the betting industry is being reshaped by AI.

Our AI Credentials

Stats Perform have been collecting sports data for nearly 40 years and have built the world’s deepest and richest sports database. We have reshaped how fans watch sports, by taking simple data points such as shots, passes and tackles and converting those moments into engaging stories.

As we identify new data points through AI powered tracking, new stories and ways to tell them through ai algorithms and create new experiences through Virtual Reality and Augmented Reality technologies, we’ll breach the next era in sports analytics and fan engagement.

0 + Patents for Sports AI
0 + AI models
0 Domain-specific foundation models
0 .2 Petabytes of premium sports data

Read More About Our Work in AI

Ideas and guidance to attract, entertain and connect with sports fans through AI.

Empowering the Next Generation of AI Professionals From HBCUs
Erin Lent
AI in Sport
Extended Coverage with Complete Tracking: Introducing Opta Vision for 2024-25
Stats Perform
Pro Clubs & Colleges
AI-Enhanced Opta Stream Propels Vodafone’s Euro 2024 Digital Coverage To Search Engine Top Spot, Drives User Interest
Stats Perform
Publishers
Applications of Generative AI in Sport: Q2 Update, Part I
Patrick Lucey
AI in Sport, Broadcasters & Connected TV, Federations & Rights Holders, Pro Clubs & Colleges

Are You Ready To Build Magic With Us?

Get in touch today to find out how we can work together to grow audiences, talk to them more, increase and open up revenue streams and achieve on-field success.

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